Resurgens Orthopaedics has launched a new brand campaign designed to erase the excuses people have for putting off much needed orthopaedic care. “I’m too busy,” “They can’t see me for weeks” and “I can’t take time off work,” are some of the most common. But with same day appointments, 24 locations around the metro Atlanta area and more than 100 trusted physicians serving every orthopaedic specialty with best-in-class care, Resurgens wants people to know accessibility and recovery time should not be a barrier to getting the help they need.
The “No More Excuses” campaign launched this week on television and will be supported by radio, outdoor and digital efforts. The campaign features a current Resurgens patient, Gemal Eustache, a young chef recently treated by Resurgens trauma surgeon Dr. Mike Quackenbush, following a serious car accident. Quackenbush performed successful surgery to repair Eustache’s hip and re-set his leg. Eustache is currently undergoing physical therapy to re-gain his ability to walk without assistance.
“We know that nearly everyone will face an orthopaedic issue at some point during their lifetime, yet not everyone will seek out care or treatment to resolve the issue,” said Dr. John Gleason, Resurgens Orthopaedics co-president. “Until the discomfort is severe enough, many people make excuses or have misconceptions about how involved the process will be. Resurgens simplifies the experience and delivers excellent results.”
“Ultimately with this campaign, we want to encourage people to get out of their own way,” said Miranda Madar, Resurgens Orthopaedics Chief Marketing Officer. “The faster they find the right treatment plan, the faster they can get back to living their lives to the fullest. No more excuses is a helpful push that we hope will inspire people to take the first step toward getting the help they need.”
Resurgens Orthopaedics collaborated with local Atlanta agencies Brain Bytes Creative and ECG Productions on the campaign elements.
About Resurgens Orthopaedics
Resurgens Orthopaedics, one of the nation’s largest orthopaedic practices, has 24 offices throughout metro Atlanta, serving the residents of Georgia, the Southeast and beyond. Resurgens Orthopaedics provides comprehensive operative and non-operative musculoskeletal care in a single practice, from injury diagnosis and treatment to rehabilitation and imaging services. With more than 100 physicians, Resurgens Orthopaedics provides specialized expertise and broad experience in the areas of sports medicine, joint replacement, neck and back surgery, foot and ankle surgery, shoulder and elbow surgery, non-operative spine care, hand surgery, arthroscopic surgery, epidural steroid injection, general orthopaedics and trauma care. (www.resurgens.com)
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