Atlanta-based Resurgens Orthopaedics has promoted Miranda Madar to Chief Marketing Officer, where she will oversee marketing strategy and brand development including advertising, sponsorships, and digital marketing initiatives for one of the nation’s leading orthopaedic practices. Madar launched the company’s successful Reach for More brand platform and oversaw the award-winning re-design of the Resurgens website. Stand-out marketing campaigns under her leadership include the Get Moving Again campaign and the No More Excuses campaign, launching next week.
“Miranda’s vision and marketing expertise have helped Resurgens Orthopaedics develop and re-inforce a brand identity that resonates with the community and in turn helps us grow our practice” said Dr. Douglas Lundy, Resurgens Orthopaedics co-president. “We are thrilled to recognize her achievements as well as the expansive scope of her position with this well-deserved promotion.”
Madar joined Resurgens Orthopaedics in 2014 as Director of Marketing. Prior to that she was the Global Communications Manager at The Coca-Cola Company and previously held agency-side roles, including years spent at Ogilvy & Mather, Y&R, McCann-Erickson, AOL Media Networks, and Moxie Interactive. Madar is a graduate of Boston University, where she earned a BS in Communications and Advertising. Madar also serves on the Board of Directors of the Resurgens Charitable Foundation and is a member of the Diversity & Inclusion Committee.
About Resurgens Orthopaedics
Resurgens Orthopaedics, one of the nation’s largest orthopaedic practices, has 24 offices throughout metro Atlanta, serving the residents of Georgia, the Southeast and beyond. Resurgens Orthopaedics provides comprehensive operative and non-operative musculoskeletal care in a single practice, from injury diagnosis and treatment to rehabilitation and imaging services. With more than 100 physicians, Resurgens Orthopaedics provides specialized expertise and broad experience in the areas of sports medicine, joint replacement, neck and back surgery, foot and ankle surgery, shoulder and elbow surgery, non-operative spine care, hand surgery, arthroscopic surgery, epidural steroid injection, general orthopaedics and trauma care. (www.resurgens.com)